The website is an experimentation on interactive graphics. We easily click over a 100 times a day to navigate webpages, play games, etc. The designers of www.dontclick.it wanted to make a GUI with no clicking what-so-ever! Instead they make call-outs that you hover over with your mouse. The website basically outlines the benefits of a "no-click" interface in a cool info-graphic kind of way. The website pops up a "pixelated" white noise page if you click.