This blog entry reminds me a lot of a previous block entry involving scenes from the movie, "Stranger Than Fiction". In the opening scene of the movie, the main character completes his daily routine while the narrator counts every step, action and time it takes for the character to complete each task. Without this display of counting, the scenes would not nearly have been as interesting as they were with the type. This same effect enhances this video [of which I found on Tumblr, if you lack one, I strongly suggest you sign up for one].
Nice hand-lettered typography, or carefully set typography sometimes is all you need to express an idea effectively. In other situations, no Type is necessary, just images. And of course other times, only a touch of Type is needed. Less really is, more.