I feel like making art tactile, something that you can touch or feel (or even smell, like the cookie poster) can make it relatable on another level. Some people look at galleries and art shows & feel a distance from the piece because it's either behind glass or rope. Taking art out into nature & into a public space breaks that boundary between art and people. It's bringing people into our weird little world & showing them around.
Anna has done many of these types of typographic installations, one of which was made entirely out of moss.
She also uses public space to help create her work, such as Play More (below). She took an already existing fence & transformed it into a typographic art piece. Not only is it very nice to look at, it has a message & is super impactful.
I feel like a big misconception in the graphic design world is that we're stuck in this niche of having to only create logos or brands or packaging or movie posters, when in fact we can use our talent to make an impact, to empower and to change. We aren't a stagnant art, we can move out from behind our Mac's and do something important. And that's what I feel like Anna Garforth is doing with her art.
One more thing (this isn't all about social change or anything, it's just super awesome), Anna created this logo below & it just was too cool not to share. Here's what her website says about it, "
HOW FREAKING COOL IS THAT?? [/rant].